The right spot
The next location in the right area, based on the numbers of existing ones.
Franchises and chainsChain technology,
Chain technology,
from one partner.
All five divisions working for your chain, from the franchisor to every location. You hire what you need and deal with just one company.
- Opening and standards checklists
- Franchisee portal
- Store orders to headquarters
- Royalties calculated from sales
- KPIs by location
- Location goals and rankings
- Field visits with audits
- AI weekly summary
- New location rollout
- POS and ERP integration
- Always up-to-date chain manuals
- Digitally signed contracts
- Cloud servers
- Backup and continuity
- Business email
Your chain's goalsOne brand, many locations.
One brand, many locations.
Technology keeps the chain in step.
The same everywhere
The same service and the same product in any city.
Franchisees who renew
Good results for both sides, contract after contract.
Buy as a chain
The whole chain's volume combined when negotiating with each supplier.
Ideas that spread
What works at one store reaches the others before the next convention.
Shifts that fit
Each shift with the right people for each day's traffic.
Faster payback
The franchisee's money comes back sooner, with a fine-tuned operation.
New formats
Kiosk, street store or mall store, with the same process behind it.
And your chain's goal?
If technology can solve it, we build it once for every location. Tell us which.
Share my goal For example: integrate each store's delivery, track product expiration dates or measure satisfaction at each store.Aerial viewFive divisions
Five divisions
from HQ to every location.
Prototic Software
Manager, cashier, consultantThe systems that take the standard to every store.
- Opening and closing checklist on the tablet
- Integration with the POS and the stores' ERP
- Standards audit on the tablet, with photos
Prototic AI
Management, supply and supportAI that summarizes and suggests, while HQ decides.
- Weekly summary for each location
- Restocking suggestions for HQ to approve
- Common questions answered from the chain's manuals
Prototic Cloud
HQ structureThe structure that houses the whole chain's systems.
- Servers for the chain's systems
- Business email for the team
- Backup and continuity for the systems
Prototic ID
Coming soonStore signsThe chain's identity on every invoice and contract.
- e-CNPJ for the franchisor and each location
- Certificate for invoices and contracts
Prototic Labs
Coming soonThe in-house products Prototic builds.
- Olav.ai, Prototic’s Brazilian artificial intelligence
- VirtuaShop, the platform for many stores
Aerial view of a chainIndustry · Franchises and chainsIllustrative drawing
- Pictured: manager, cashier, consultant
- Opening and closing checklist on the tablet
- Integration with the POS and the stores' ERP
- Standards audit on the tablet, with photos
- Pictured: management, supply and support
- Weekly summary for each location
- Restocking suggestions for HQ to approve
- Common questions answered from the chain's manuals
- Pictured: HQ structure
- Servers for the chain's systems
- Business email for the team
- Backup and continuity for the systems
- Pictured: store signs
- e-CNPJ for the franchisor and each location
- Certificate for invoices and contracts
- Olav.ai, Prototic’s Brazilian artificial intelligence
- VirtuaShop, the platform for many stores
Common roadblocksThe most common obstacles
The most common obstacles
and how we handle each one.
47%
Lack of technical know-how
What we doOur technical team does the building, from briefing to ongoing support, and your team approves the prototype before any code.
39%
Systems that don't integrate
What we doWhat we build talks to the stores' POS and ERP, when they allow it, and the chain's data lives in one place.
38%
Implementation cost
What we doStart with the most urgent area, with scope, timeline and investment in writing, and add the others when it makes sense.
37%
AI still in testing
What we doAI becomes part of the chain's process, inside the systems we build, with a defined role and human review.
Percentage of franchisors that cited each point in their use of AI. 2025 data.
QuestionsQuestions before
Questions before
you start.
How hiring works, where to start and what your chain keeps.
01Do I need to hire all five divisions?
No. You hire only what makes sense for the chain, from one division or several, and you can start with one area and add the others later.
02Does it work without franchising?
Yes. Processes, KPIs and the portal follow each chain's model: franchise, company stores or both combined.
03Can we start with just one area?
Yes. The project can start with the most urgent area, such as orders or the franchisee portal, and expand to the others later.
04Does it work with the POS our stores already use?
Yes, as long as it allows integration via API, files or database. What we build exchanges data with it. The briefing confirms the approach.
05What's the timeline and the cost?
It depends on the scope. After the briefing, you get a written proposal with scope, timeline and investment.
06Who owns the data and what gets built?
Your chain: the code and the data are in the franchisor's name. Each location sees only its own numbers, HQ sees the whole chain, and personal data is handled in compliance with Brazil's LGPD.
Other industries
See all industriesNext stepThe first step is
The first step is
to tell us how your chain works.
Sending the brief creates no commitment. If the project makes sense for both sides, we move on to the proposal.
- 01You send the briefOn the website, in a few minutes.
- 02The tech team reviews itThe people who read it build it.
- 03Written proposalWith scope, timeline and investment.
- 04Contract and Stage 01The project starts with discovery.