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Prototic Labs · Division 05

Our own technology,
from idea to product.

It’s our lab: here we research, test and build our own products, with technology developed in-house.

The lab

What doesn’t exist yet
starts here.

This is the division for our own products. In the other divisions, we look after your company's technology; here, we look after ours: every product is conceived, designed and built by our team.

Every project starts with a question and goes through research, prototyping and testing before it reaches the market. We only announce as ready what truly works; until then, it stays here, in the lab.

In the lab, a team assembles a drone prototype on the workbench while, nearby, programmers train the artificial intelligence on their monitors.
Division
05 Labs
First projects
Olav.ai and VirtuaShop
Focus
In-house products and technology
Method
From idea to product, in four stages
Origin
Research and development in Brazil
Projects

The first to come
out of the box.

Two in-house products, still inside the lab. For now, this is all we can show.

Two colleagues talk to an artificial intelligence assistant on a laptop at night, with city buildings in the window.
Project 001 · Artificial intelligence

Olav.ai

Brazilian artificial intelligence, built to speak our language.

Over the shoulder of a shoe and handbag store owner, listing a product for the online store on a laptop at the counter.
Project 002 · E-commerce

VirtuaShop

Many stores, one platform. Each with its own brand, its own products and its own customers.

Method

From the first question
to the finished product.

Four stages, no shortcuts: a project only moves forward once the previous stage is resolved.

  1. 01

    Idea

    It all starts with a question: a real problem that still lacks the solution it should have.

  2. 02

    Research

    We study the subject, the market and the technology before writing the first line of code.

  3. 03

    Prototype

    A first version, tested internally, to find out what works and what needs to change.

  4. 04

    Product

    Only after testing does the project leave the lab and become a product, with its own name and page.

Questions

It all starts here
with a “what if”.

Some questions have already become projects. Others remain open, waiting for the right moment.

  1. Q.01

    What if AI were Brazilian?

    Led to Olav.aicoming soon
  2. Q.02

    What if one platform ran 1,000 stores?

    Led to VirtuaShopcoming soon
  3. Q.03

    What if payments were cutting-edge?

    Open question
  4. Q.04

    What if a drone chose its own path?

    Open question
  5. Q.05

    What if a car could drive itself, safely?

    Open question
  6. Q.06

    What if

    The next one hasn’t been written yet.